The decline of the traditional mortar bookstores, this brave reached the field of new experiments can copy the mode of the Eslite Bookstore in Taiwan, to break this curse ? tory burch wallets, founder Mao Jihong told the "Global Entrepreneur", in the piece of household items and clothing sales than expected a lot better, " was originally planned to profitability within three years, according to the present point of view, it is estimated that do not need ".
Mao Jihong the same time is also the chairman of the tory burch handbags sale. More than a decade ago, wool and Mrs. Mark "exceptional" was founded in Guangzhou, China 's famous local haute couture brand clothing. Marco debut at the Paris Fashion Week, customized conference of the China Fashion Designers. Hair first attempt at clothing + books business model in Kunming exception of women's store in April 2007, Mao Jihong special report on an area used to display and sell some of the arts and humanities and life aesthetics and design books. However, this model turned out to be not successful.
This time, tory burch shoes, the business model upside down : mainly in books, household items, clothing fashion supplement. Side, traditional Chinese entities bookstore industry can become "exceptional" ?
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